Mini-guide to Northcote Rd

Our third mini-guide has gone live on Londonist and this time we went to Battersea's Northcote Rd.

I spent an entire day there last week, talking to shopkeepers and meeting the characters of the neighbourhood.

I had a great time and as always, met some very interesting people.

Sadly though, everywhere I went I kept overhearing conversations about shops closing down. Apparently the charms of Northcote Rd have made it a victim of its own success, attracting big money from chains, which in turn make the landlords put the rent up. It's a story we've heard many times before at Unchained.

Hopefully our mini-guide will encourage more people to enjoy the road and the amazing selection of Unchained beauties it has to offer.

Happy shopping people.