Guardian Commercial Partnership - signed and sealed

Last week was an exciting one for Unchained. We've been chatting to the lovely people at the Guardian newspaper for a few weeks now and we're pleased to say that last week we signed a contract to become one of their Commercial Partners.

Wahay!

The Guardian Commercial Partners Network is a service that joins up the publishers of independent websites with the readers and advertisers of Guardian Unlimited.

The new version of the Unchained site will have ad space on some of the pages. The way this ad space is sold is hugely important to us. We don't want a Starbucks ad on our site (and in all honesty, we doubt they want to be there). So as part of the partnership, the Guardian sales team take care of ad sales for us. Together, we can make sure that only the right people and brands find their way onto our site.

There are other great collaborative things too, like being included on their website (with over 22 million impressions a month that means a lot of exposure for our lovely shops) and other bits and bobs that are really exciting, which we'll share with you as they happen. So watch this space.

Naturally, we wouldn't climb into bed with just any old newspaper. The Guardian's dedication to sustainability and ethical living make them the perfect fit for us and our users.

A big thanks to Carrina and Guy for helping make it all happen and for being pretty good company in the Guardian canteen to boot.